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Case study · Health equity

Improving bowel screening uptake in global majority communities

Understanding and removing the barriers that stop people taking up life-saving screening. We submitted the poster above to this years NIHR London Conference. Our research shows that creating accessible health literacy does not need to be expensive or time consuming. Investing in health literacy as part of the prevention agenda will drive up screening uptake.

Improving bowel screening uptake in global majority communities

The challenge

Screening rates were persistently low across East London communities, and existing outreach wasn't closing the gap.

What we did

We worked with community researchers who shared language and lived experience to understand the practical and cultural barriers, then co-designed videos that spoke to them directly.

The outcome

We gained a clear, actionable picture of what was holding people back, and a tested approach for reaching these communities with respect and clarity. Our work was presented at this year's NIHR Working Together Conference.

In partnership with North East London Cancer Alliance · February 2026