Summary
This report draws together insight from community research across the UK to set out the conditions under which trust between communities and health services is built, sustained, and lost.
Key findings
Trust is relational, not transactional. It is earned through presence and follow-through, and it collapses fastest when communities feel spoken at rather than listened to. Translated audio content in community languages, alongside trust information increases confidence. People were more likely to participate in bowel screening now they understand the importance and what to do! Read the full report for more information.